I’m Dana Downey —
Bell Bottoms with Hustle

Becoming a Coach was unlearning how much advice I am not to give

I feel like a rock star when I coach people who find their artist within. Those who have the courage to find the lyrics that better support their lives and those around them. To be the catalyst for them to uncover gifts that make them and their world a better place. This life is not a dress rehearsal; time to put on your bell bottoms and hustle.
I was born in the 70’s to “grade 4, page 2” educated parents who, overnight, became the owners of a place called Larrys — a summer fun chip stand. Atop a vintage 1950’s metalloid step stool chair, my four year old self inhaled their tenacious work ethic, dedication to serving and love of music as much as the second hand smoke of that bygone era. To me, it was a time of candies, Pepsi’s and everything nice wrapped up in transistor radio sound. It left an indelible mark on who and how I be in this world. A record of entrepreneurial artistry. Twenty seven years later, I have in my flared blue jeans back pocket, a successful compilation of sales, management, training and coaching. My greatest hit? Two superstar genetic wonders who dare me to leave a legacy that screams ‘if you believe it, you can achieve it.’ My Why? Very Simple. To be out of a job. Everyone capable of allowing others to be seen, heard and understood.


It's a compliment if I ignore you in public

Confidentiality is the cornerstone of my practice. It is no one’s business but yours that you have a coach. I never divulge who I work with. If our paths cross, I let you lead. If you hustle on by: respect. That is how serious I take your privacy.
My goal is to always serve authentically and empathetically. To provoke thought through music, musings, science and story. A conduit to motivate and inspire you to reflect, dig deep and adjust your frequency when static challenges your song.

Greatest Hits Catalogue Vol. 1

None of this would have been possible without support from incredible people that believed in, or supported me over the years. I am thankful for every rock song and ballad that has come my way.

Walkman Era

In a span of about 5 years, I went from struggling artist to selling 17 homes in one month. Awards repurposed as charcuterie boards. Rocker locks shaved off raising 35k for Children’s Hospital. Paul Shaffer had competition.

Compact Disc Era

Weeks before embarking on a solo artist career, accepted an offer to rockstar leap from sales to management for one of the largest real estate franchise offices in Western Canada. Executive director, chair of local boards, member of advisory councils ensued. Sang from my heart lobbying federally for equitable housing. Then BAM-like the Speed of Sound, traded the suit for mom jeans, Kindermusic and becoming a skilled SOB in the kitchen.

iPod Era

Both genetic wonders at school stage. Incorporated and rock and rolled the suit again-part time. Developed and facilitated ‘T3’ -group sales training, yearly strat planning and coaching. Created ‘Nosh & Knowledge’-a weekly education series in concert with other great artists enhancing and expanding the rockstar sales agent experience.

Streaming Era

Back to management and more training and coaching but felt I needed to change my song. Went back to school for alphabet soup-CCP, CEC, C3BC, CDC-of coaching certifications and became a member of the International Coaches Federation. Don’t Stop. Greatest Hits Vol. 2 begins.

Look around, look around at how lucky we are to be alive right now.


Action is the antidote to despair


If you find yourself thinking about what the next step is, please click on the link below. I look forward to having a visit with you to see how we can work together to create a better today; we are not promised a tomorrow.